In today’s online market having a professional looking website is the key to generating quality leads and sales. Large companies have the luxury of being able to afford a custom website, but for the smaller business or even the freelance web designer the budget might not stretch that far. Below are five reasons why you should think about using a web design template.
For small businesses or anyone working to a tight budget an HTML template is the perfect option. These days a custom made website can be expensive so it’s understandable why many people are turning to pre-made templates as a cost efficient option.
The vast majority of pre-designed templates will offer a great deal of flexibility when it comes to customising the look of your website. You’ll be able to change such things as the logo as well as customise the background and font. A lot of website templates will also offer additional services on the installation.
With mobile having overtaken desktop there is more and more need for your website to be responsive. Google is putting more emphasis on this and are lowering mobile unfriendly websites in the rankings. Most modern day website builders will offer fully responsive templates for both mobile and tablet. You might have to edit and customise it to suit the screen but once done you won’t have to worry that your site is not being displayed correctly.
The temptation to choose an HTML template because of its fancy design is risky. Having a website that looks great is an obvious benefit but business owners need to pay closer attention to the usability factor. It doesn’t matter how good your website is, if it offers a poor user journey then it’s not going to be successful. Pre-designed templates might look conservative but they will certainly offer much better usability features.
In the past pre-designed templates were not always SEO friendly, but a lot has changed. Now most will offer solutions for SEO which can help your site to rank higher in the SERPs. You can get plugins within the admin panel which will give you access to provide full on-page optimisation of your website.
Ultimately it will come down to your business needs and budget. Custom design websites might seem like the answer but will be expensive. If you want to be able to handle the development of your website on your own then as a starting point the pre-designed HTML template is the way forward.
Jack O’Donoghue is a web designer and the creator of Blockety HTML website templates. He’s designed styleguides and websites for well known brands including HSBC, Vodafone, Samsung, IBM and Aviva.