Successful web designers have the potential to earn a decent income.
However, there are those who might be good at building great looking websites but aren’t able to market themselves in the right way.
So below are five steps to making more money as a web designer.
One of the most difficult things to do when it comes to starting your own web design business is to build a solid client base. If you have a good strategy then it’s fairly easy. There are many ways this can be achieved and the first is to network as much as possible. Have a strong social profile, particular on LinkedIn, is one of the best ways to connect with similar people in your industry as well as new clients.
For most people a web designer is just that, someone who designs websites. You shouldn’t start and end at providing this type of service, there are plenty of other ways to monetise what you do. One way is to sell in hosting for the websites you build as well as creating an all in one SEO package which can be very lucrative if you know how to drive traffic and deliver results to the client. If they see results then chances are they’ll stay with you and continue to pay a high monthly retainer.
In order to generate more business you need to make sure that you drive traffic to your own website. It’s a catch-22, as more traffic will mean more potential business, and in turn, increased revenue. Understanding the basics of SEO can be a great way of achieving a traffic goal. There are plenty of resources offering tips and tricks which can help and by utilizing this information will place you in a good position to beat off rival companies.
The last thing you want to do is to get bogged down with hours of coding. This can be tiresome and you could end up getting frustrated or downhearted. Using a theme is the perfect way to alleviate the stress of building a great looking website. Using a Blockety HTML website template will save you time as you’ll be able to override and edit the style sheets to suit you.
Don’t sit and procrastinate about what you’re going to do next. Have a plan and stick to it. The best way is to write down a realistic goal and then the steps that you’re going to undertake to achieve it. You might find you need to open up your learnings to other areas, such as SEO, which will have an added benefit in the long term. Stick to what you do best, but keep it simple. Following along this process will put you on the road to running a successful web design business and most importantly, making money.
If you need great looking HTML website templates for your web design business then check out our range at Blockety.
Jack O’Donoghue is a web designer and the creator of Blockety HTML website templates. He’s designed styleguides and websites for well known brands including HSBC, Vodafone, Samsung, IBM and Aviva.