When it comes to setting out your prices as a freelance web designer it can be a challenge.

You need to take into account a number of factors including the size of the job, the type of client and the time it will take.

Below are a few tips for working out what to charge as a freelance web designer.

1. Understand what your client wants

The first task at hand is to understand what the client wants. For this you’ll need to sit down with them or have a conversation over the phone. You need to cover off every little detail no matter how trivial it might be. Will the job be straightforward or will it be more complex? You might charge more based on the functionality of the site, for example will it require a forum or an online shop. Those things could take more time.

2. Set your clients expectations

Clients can be pretty demanding at the best of times. They want the job done quickly as more often than not they will have their own deadlines to adhere to. So when it comes to selecting the best price to charge think about how much time you’re going to have to spend talking to the client and updating them on progress. In an ideal world they’ll leave you alone to get on with it, but we know that is never the case.

3. Plan your workflow

Experience is key and this will be a determining factor in how fast you’re able to turn around specific jobs. Clients  expect the best so you need to be honest with yourself as to whether or not you are up to the task. If you lack a little experience there are plenty of tools to help. Using a Blockety HTML template for example, will let you create a professional looking website in a short space of time. This means you’ll have more time to take on other work which all helps to generate a nice profit for your business.

4. Charging by the hour

Charging by hourly rate can be tricky and can lead to discrepancies if the work is not delivered on time. You’ll also have to make sure you keep a log of all task work using a time tracker, which can be a laborious process. If you are going to charge by the hour then make sure you’re clear with the client up front about how long you think it will take.

5. Charging by the project

This is by far the best way to charge clients as a freelance web designer. You can create specific packages depending on the job and the requirements of the client. It will also give you more control over your working hours as you can set a deadline to suit both you parties. The amount you charge will be depend on how many hours you think it will take to complete the project so be sure in your estimations.

If you’re starting up as a freelance web designer then check out a range of great looking themes and templates that will help to complete the job in the most efficient time possible.

About the author

Jack O’Donoghue is a web designer and the creator of Blockety HTML website templates. He’s designed styleguides and websites for well known brands including HSBC, Vodafone, Samsung, IBM and Aviva.

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